Creating Unforgettable Hospitality Experiences
Arabian Culinary Logistics (ACL), formerly The Social Group, is a Jeddah-based holding company focused on the F&B and hospitality industry. Founded in 2022 by Basma Elkhereiji, ACL creates hospitality concepts from the ground up and manages and operates them with excellence.
That expertise now powers a portfolio of homegrown brands, from The Social Kitchen and The Good Butcher to Khalila and Alieia, each built to deliver a world-class culinary experience.
What We Do
Project Management
Operations
Finance
Concepts
What Makes ACL Different
We bridge our culture to the world, building homegrown Saudi concepts and reflecting global flavours in everything we create, guided by our values of authenticity, transparency, quality, family and community.
Quality & Operational Excellence
We apply best practices in quality and operational control, so every concept and every partner's investment is run through a meticulous management process.
Partner Experience
Our partner relationships are the key to our success. We build trust through clarity and the right expectations, staying aligned on everything we do in our partners' businesses, not only through dashboards and financial reports.
People & Culture
Our values are authenticity, transparency, quality, family and community. People are our most important asset: we attract exceptional culinary talent and always put them first.
Customer Experience
We map every guest journey and keep refining our processes in line with global trends, so guests enjoy an unforgettable experience from the moment they arrive until they return.